LOUIE'S LAST REGATTA

VIDEO
THE STORY
Louie's Last Regatta was started in 1999 by a group of Milwaukee sailors who wanted one more sailing regatta before the years end, eventually turning the idea into a charitable event open to all. Currently in its 18th year the event attracts over 100 boats from various locations that have collectively raised over 1 million dollars for donation to Children's Hospital. This remarkable story needed to reach beyond the sailors and participants involved, so we were brought in to create a more meaningful video that reaches beyond the shores of Lake Michigan to bring further awareness to the event and its continued success.

#itsforthekids

Video brought to you in partnership with Take 7 Productions & Foresite Group.

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