Holiday Content Ideas for Your Business

October 23, 2018

It’s here – the busy season. Holidays are approaching fast so make sure you are taking advantage of this golden time! Holiday content can really help to boost your reach with your audience and gain traffic to your site. Consumers are beginning to prepare and celebrate their favorite holidays. As a business, you can be using this time to create meaningful holiday content to connect your brand to customers! Stand out from the rest with eye-catching deals, creative imagery, and more. Here are some holiday content ideas for your business:…

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Google Doc Hacks to Boost Productivity

September 19, 2018

Google Docs is one of the tools most widely used by small businesses and entrepreneurs these days. It can help you squeeze the most out of every hour and run your business more effectively. But are you using it as efficiently as possible? Here are some ideas that can help you optimize it. Color Coding –  Did you know that you can color code your folders in Google Docs? Yeah, it’s a thing. It’s good to sort your documents into folders to make materials easy to find and organized. By…

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4 Social Media Misconceptions that Could Affect Your Company

August 15, 2018

It’s all happened to us… we make a post on social media only to find that it received 2 likes and reached only 10 people. Yikes – we immediately go for that “delete” button. It’s okay, though, practice makes perfect. Developing an engaging social media strategy takes time. Here are some misconceptions of social media that could be hurting your company’s engagement online: Overvaluing vanity metrics There have been many studies done that prove dopamine is released any time we receive a like or share on social media. Don’t let…

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What is SEO?

July 13, 2018

SEO stands for Search Engine Optimization. Simply put, SEO helps to bring traffic from search results to your website and ultimately gain revenue for your business. You may be asking, do I really need SEO? Should I care? Well, search engines are the primary way of users getting to or finding your website. Google, Bing, Yahoo! – most web traffic is driven by these search engines. Basically, there are a lot of people searching for things and that can be a very powerful, strategic tool for your business. SEO is unique…

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