How To Get Localized Search Results

January 5, 2017

Until last year, anyone could have checked their localized search ranking on Google simply by clicking “Search Tools” and then picking a new location. This was beneficial because you were able to see how your search terms appeared in a different geographical location. Unfortunately, to the dismay of many businesses and marketing professionals, Google took away this feature.  The search engine took away the opportunity for them to analyze their presence in certain areas around the globe. Fortunately though, online search experts found new and inventive ways to make up…

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Why Vine Failed

November 16, 2016

Vine, a video sharing social service in which users share 6-second videos, announced it was shutting down in the upcoming months. After being launched in 2012, Twitter acquired the mobile app for $30 million and it quickly became the most-downloaded free app by 2013. So what went wrong? When Vine debuted, it was a trailblazer in video content as other platforms were still picture-based. There was strong interest among consumers and advertisers because the ability to share video content was largely an untapped market at the time. Then Vine’s biggest…

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Millennial Entrepreneurs Flocking to Milwaukee

October 26, 2016

Milwaukee, an old industrial city at heart, has been widely known for its manufacturing and breweries. Millennials are changing that narrative as more of them are flocking to the city, giving the name NEWaukee, more than one meaning. They are creating a fresh-modern scene that was lacking from the streets before. When the manufacturing companies started moving overseas over the past few decades, it left Milwaukee with plenty of vacant warehouses and factories. Recently, investors have come in and taken advantage of the low-cost real estate and converting it to livable-workable…

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5 Common SEO Mistakes

October 12, 2016

What makes search engine optimization (SEO) so great is that each individual can take a different approach to boosting their search engine results as there is no one-size-fits all solution. There are, however, certain approaches that are inefficient and potentially damaging to a brand. Here are 5 common mistakes that digital marketers make. Keywords Stuffing Keywords, which are the main phrases in your online text that make it possible for consumers to find your company in a search engine, is a controversial concept. Some believe that in today’s digital climate…

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