5 Common SEO Mistakes

October 12, 2016

What makes search engine optimization (SEO) so great is that each individual can take a different approach to boosting their search engine results as there is no one-size-fits all solution. There are, however, certain approaches that are inefficient and potentially damaging to a brand. Here are 5 common mistakes that digital marketers make. Keywords Stuffing Keywords, which are the main phrases in your online text that make it possible for consumers to find your company in a search engine, is a controversial concept. Some believe that in today’s digital climate…

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Instagram Takes a Page From Snapchat

August 8, 2016

This past week Instagram introduced “Instagram Stories” with many applauding the update, while others looked at it as simply copying their rival Snapchat. Instagram Stories is a feature on the top of a user’s newsfeed that allows you to post and view photos that expire after 24 hours. They call this update a solution to “over posting”, however the format, look, and even name make it obvious that they were trying to lure back consumers who made the switch to Snapchat.  While they do not offer filters like Snapchat, it…

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Twitter (finally) Revamps Character Limit

July 14, 2016

Twitter has recently implemented changes within their character limits, they’re saying that they will no longer count usernames, photos, videos, GIFs, and polls to a tweet’s total. This is a rejoice to many businesses and bands who often found themselves tied down from adding media content in order to stay within the limit. Furthermore, the new limit will better serve companies dealing with the customer service end of twitter, as they won’t have to overflow their conversation into multiple tweets. The update will also give an opportunity for brands and…

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4 Big Mistakes To Avoid When Building A Website

June 27, 2016

In this day and age, almost every business has a website. From that bakery on the corner, to the pizza joint down the block, odds are they’re online. In today’s market, it is imperative that companies have a website to serve as a hub to all information for their audience. In addition, websites are often the first impression one has of their brand and product, so it important that they leave a great first impression for those who visit the site. Here are a few common mistakes businesses make when…

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