Google AdWords

July 6, 2017

Are you still a bit confused by the wonder (and frustration) that is Google AdWords? Are you looking for a new way to bring more attention to your brand? Do you want to sound smarter when talking to your boss/colleague/newest Bumble match? Well, I’m not a know-it-all, but I know a little, and I’m here to help.

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When Selfies are a Bad Idea

June 21, 2017

In honor of #NationalSelfieDay. Believe me, we love a good selfie. But we all can admit there are times when we should not use them. We’ve made a list of them for your reading pleasure. Using one as your LinkedIn profile picture Just don’t do it. It looks unprofessional. And no, you won’t get away with it if you’re in an “artsy” field. Trust me. If you’re at Memorials/Concentration Camps/Funerals/Cemeteries/Holy Sites I mean, really? I’m sad I have to even include this one.  While driving I know, I know, you…

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Digital Marketing Trends for 2017

June 6, 2017

In the ever changeing world of Digital Marketing, it’s important to stay up-to-date on new trends and opportunities to expand your business’s reach and impact. According to syndacast.com, 90 percent of user engagement in media is done on a mobile device, while 69 percent of marketers are shifting towards video marketing. The average time a person will spend on a webpage is 15 seconds.      

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Why Yik Yak Failed

May 8, 2017

If you haven’t already heard, Yik Yak has officially shut down. Once valued at $400 million, creators Tyler and Brooks called it quits on April 27 and noted that some of the team will join Square, which is also based in Atlanta. The more I thought about it, the more I wondered why Yik Yak failed. It seemed to be all the rage on college campuses, providing students with a source of gossip and a platform to complain about assignments, teachers, etc., under the comfort of anonymity. So what happened?…

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