4 Mistakes You May Be Making on LinkedIn

June 18, 2015

For years, LinkedIn was seen as our parents platform for social media, and it was. But, as the younger generation I currently reside in found themselves in the professional working world, LinkedIn caught up with the major social media platforms, but also found a way to become one of the most utilized technologies for HR departments and job recruiters. With the click of a button you can send in job applications and resumes and learn a bit more about the person applying. However, many of us take LinkedIn for granted…

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Mobilegeddon. Are You Prepared?

April 29, 2015

Google is changing up their mobile ranking algorithm and you better listen up. Starting on April 21st, Google’s mobile ranking algorithm changed to favor those website who are actually mobile friendly. What does this mean? If you have a website that wasn’t built with responsive design, your website will drop in the mobile rankings. Therefore, when people Google “Milwaukee’s best burger” on their mobile device; be it a phone, tablet, etc., those burger joints that have a website with responsive design will rank much higher than those with non-responsive design….

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Can I Use This Picture on My Website?

April 7, 2015

You should always be aware of the sources of the images you use when adding one or more to your website, blog, email or printed material. If you don’t pay attention or use a copyrighted image, some royalty troll (usually a lawyer) will come along and sue your pants off. They will win… because that is literally their job: troll websites and sue people. How rewarding, right? The most common mistake for a marketing person or content developer is going up to Google Images and using any image that pops…

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AB InBev: On a Roll With PR Atrocities

March 26, 2015

Anheiser Busch has been on quite a controversial roll since their “Brewed The Hard Way” advertisement debuted at this years Super Bowl. If you aren’t familiar with the ad, or aren’t friends with a craft beer nut who was instantaneously furious after seeing the ad; Budweiser created an ad that essentially mocked craft beer drinkers and their passion for new and adventurous beers. The most ironic thing about the ad was that they made fun of craft beer drinkers who enjoy “Pumpkin Peach Ale’s”. But , just weeks before the…

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