Why Vine Failed

November 16, 2016

Vine, a video sharing social service in which users share 6-second videos, announced it was shutting down in the upcoming months. After being launched in 2012, Twitter acquired the mobile app for $30 million and it quickly became the most-downloaded free app by 2013. So what went wrong? When Vine debuted, it was a trailblazer in video content as other platforms were still picture-based. There was strong interest among consumers and advertisers because the ability to share video content was largely an untapped market at the time. Then Vine’s biggest…


Millennial Entrepreneurs Flocking to Milwaukee

October 26, 2016

Milwaukee, an old industrial city at heart, has been widely known for its manufacturing and breweries. Millennials are changing that narrative as more of them are flocking to the city, giving the name NEWaukee, more than one meaning. They are creating a fresh-modern scene that was lacking from the streets before. When the manufacturing companies started moving overseas over the past few decades, it left Milwaukee with plenty of vacant warehouses and factories. Recently, investors have come in and taken advantage of the low-cost real estate and converting it to livable-workable…


5 Common SEO Mistakes

October 12, 2016

What makes search engine optimization (SEO) so great is that each individual can take a different approach to boosting their search engine results as there is no one-size-fits all solution. There are, however, certain approaches that are inefficient and potentially damaging to a brand. Here are 5 common mistakes that digital marketers make. Keywords Stuffing Keywords, which are the main phrases in your online text that make it possible for consumers to find your company in a search engine, is a controversial concept. Some believe that in today’s digital climate…


Instagram Takes a Page From Snapchat

August 8, 2016

This past week Instagram introduced “Instagram Stories” with many applauding the update, while others looked at it as simply copying their rival Snapchat. Instagram Stories is a feature on the top of a user’s newsfeed that allows you to post and view photos that expire after 24 hours. They call this update a solution to “over posting”, however the format, look, and even name make it obvious that they were trying to lure back consumers who made the switch to Snapchat.  While they do not offer filters like Snapchat, it…