Why Yik Yak Failed

May 8, 2017

If you haven’t already heard, Yik Yak has officially shut down. Once valued at $400 million, creators Tyler and Brooks called it quits on April 27 and noted that some of the team will join Square, which is also based in Atlanta. The more I thought about it, the more I wondered why Yik Yak failed. It seemed to be all the rage on college campuses, providing students with a source of gossip and a platform to complain about assignments, teachers, etc., under the comfort of anonymity. So what happened?…

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What We Can Learn from United Airlines

April 12, 2017

If you haven’t already heard, United Airlines is facing some serious backlash (and do I smell a lawsuit?) after forcing a passenger off of one of its over-booked flights to make room for an employee. The man refused to give up his seat, and ultimately, was dragged out of the airplane.

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How To Get Localized Search Results

January 5, 2017

Until last year, anyone could have checked their localized search ranking on Google simply by clicking “Search Tools” and then picking a new location. This was beneficial because you were able to see how your search terms appeared in a different geographical location. Unfortunately, to the dismay of many businesses and marketing professionals, Google took away this feature.  The search engine took away the opportunity for them to analyze their presence in certain areas around the globe. Fortunately though, online search experts found new and inventive ways to make up…

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Why Vine Failed

November 16, 2016

Vine, a video sharing social service in which users share 6-second videos, announced it was shutting down in the upcoming months. After being launched in 2012, Twitter acquired the mobile app for $30 million and it quickly became the most-downloaded free app by 2013. So what went wrong? When Vine debuted, it was a trailblazer in video content as other platforms were still picture-based. There was strong interest among consumers and advertisers because the ability to share video content was largely an untapped market at the time. Then Vine’s biggest…

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