It is best practice to understand your audience before a company starts a social media campaign. Here are some helpful steps to get off on the right foot. Which Social Media Platform Should Your Business Be On? Answer These Three Questions First: 1. Are you B2B or B2C? Are you B2B or B2C? Because that changes things. Unfortunately, we’re not yet to the point where people go to social media sites when they want to buy things. There are exceptions—like looking for local goods on Facebook’s marketplace—but a general rule of…READ MORE
Which Social Media Platform Should Your Business Be On?
June 19, 2020
Marketing Help for Small Businesses Navigating through COVID-19.
Recommendations and resources for guiding your business through unforeseen circumstances. Everyone’s affected by the COVID-19 pandemic, but we know that many small businesses are feeling particularly vulnerable right now. Whether you’re a brick-and-mortar retailer that’s temporarily closed your doors or an online business that’s experiencing a spike you weren’t anticipating, we’re here to help you identify the best next step for your business. Stay connected If you find yourself in need of inspiration and encouragement, don’t hesitate to reach out (virtually) to your community of fellow entrepreneurs. We’re all in…READ MORE
4 Tips to Improve Your Social Media Customer Service
January 7, 2020
Does your business have responsive social media? Have you put thought into your online customer service? If not, it’s time that you do. It’s great to use social platforms to update your audience on new products or services but it’s also so important that your platforms are responsive. According to data from CallCenter Hosting, around 80% of consumers use social media to engage with businesses. People are becoming more inclined to go to your Facebook page rather than call you to ask you a question. Here four tips to improve…READ MORE
Benefits of Influencer Marketing
October 14, 2019
Social media has become a huge part of our lives and it has allowed regular people to make themselves and their lifestyle a brand. More and more consumers are turning to social media “influencers” for their thoughts, opinions, and experiences of certain products and brands and basing their decisions off of them. Marketers are paying attention to this behavior and according to emarketer.com, 86% of marketers have a budget for influencers. Does your business follow suit? Benefits of having social media influencers: – The audience trusts the influencer’s opinions and…READ MORE