2018 Social Media Tips

May 9, 2018

Social Media is a popular and effective tool for businesses both large and small. Who wouldn’t want to reach thousands or even millions of people for free? If you don’t have any social accounts set up for your business, I suggest you strongly consider it. Setting up a Facebook page is a great way to start. And remember you don’t have to be on every social channel – focus on quality, not quantity.

Here are some great social media tips you can follow for success!

Stay Active & Consistent
With any young campaign or account, it is important to remember that growth does not happen overnight. It will take a lot of time and patience before you start to see those numbers rise. By posting regularly and keeping your account active you are giving yourself a higher chance of gaining followers, likes, and attention. If you’re not actively showing up in your followers’ feed, chances are you’re not staying top-of-mind.

Use Images & Videos
It has been proven that visual content is more powerful to users than text. This is huge. Using images is going to help capture your audience’s interest and increase your likes. Similarly, video has become an even more impactful tool. Live videos allow for business to become exclusive and engaging. Give it a try!

Interact
I mean, it’s not called social media for nothing. Don’t be afraid to BE SOCIAL! Try engaging with your followers. Reply to a question, welcome a new follower, retweet, like a post, or simply drop in to say hi!

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Laura Schaub
Content and Social Media Strategist. Small business owner, dog mom, and coffee lover.