How to Use Storytelling to Connect with Your Audience on Instagram

June 17, 2019

Storytelling has always been an integral part of digital marketing, and marketing in general – and for good reason. While the digital age has brought increased access to information, digesting it all takes time and energy. Because consumers trust online reviews more than ever, and are able to compare products or services between two brands at a single click, marketers need to convey why their brand is worthy of their attention. Storytelling in marketing is a means for brands to simplify the complex ideas that they want to convey. 1….


Why You Need a Brand Plan

April 15, 2019

Everyone cares about branding, and you should too. Before you visit a restaurant, buy a product, or a hire a service you do one thing – Google it. First impressions are everything, so why not have a great brand plan in place to wow your potential customers and clients. Your brand will matter both on and offline. What goes into a brand plan? A well-written plan will focus on organization and tactics for a successful brand. A successful brand plan starts with a vision and ideas about what the brand…


Tips to Make Monday Your Favorite Day of The Week

March 25, 2019

Monday doesn’t have to suck. Monday can be awesome and turn into your favorite day of the week! Believe it or not, you can actually look forward to it. Take a look at these 9 tips from on how to stop dreading Monday’s. Do something weekend-ish – Go to a happy hour, meet a friend or family member for lunch, go on a fun date, go to a movie or a festival! On Monday, do something you would normally reserve for weekends. Your Monday brain may go into shock, but you’ll…


5 ways agencies showcase their culture on Twitter

February 25, 2019

Creative agencies should be using social media to set themselves apart from the rest. You can do this by showcasing client work, leadership, new clients, employees, and work culture. Here are a few ways to display your company’s creative culture on Twitter. Show examples of team building and team bonding – How does your agency build relationships among team members? Maybe you go to a baseball game together, take a trip, go out for drinks after work, bring in cookies or treats on a Friday. Whatever it may be, capture those…