4 Social Media Misconceptions that Could Affect Your Company

August 15, 2018

It’s all happened to us… we make a post on social media only to find that it received 2 likes and reached only 10 people. Yikes – we immediately go for that “delete” button. It’s okay, though, practice makes perfect. Developing an engaging social media strategy takes time. Here are some misconceptions of social media that could be hurting your company’s engagement online: Overvaluing vanity metrics There have been many studies done that prove dopamine is released any time we receive a like or share on social media. Don’t let…

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What is SEO?

July 13, 2018

SEO stands for Search Engine Optimization. Simply put, SEO helps to bring traffic from search results to your website and ultimately gain revenue for your business. You may be asking, do I really need SEO? Should I care? Well, search engines are the primary way of users getting to or finding your website. Google, Bing, Yahoo! – most web traffic is driven by these search engines. Basically, there are a lot of people searching for things and that can be a very powerful, strategic tool for your business. SEO is unique…

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The Instagram Algorithm – What You Need to Know

June 14, 2018

Earlier this month,  details of Instagram’s newest algorithm were released. Instagram announced the algorithm would include a chronological order to users feed. This feature, along with additional settings, give users more control over the posts that they see. Here is what you need to know about how it all works: Your Instagram feed isn’t just based on who you follow, it’s also based on who and what you like. Instagram tries to personalize your feed based on your past account behavior, including how you interact with other accounts. Instagram will predict…

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Every Day Hope

June 5, 2018

We are excited to share our recent work with non-profit organization, Every Day Hope. Their humanitarian mission is to build sustainable communities, raise the standard of living and bring hope to the people of the Dominican Republic. We are always inspired by humanitarian missions and building them welcoming websites that encourage support from their visitors. For Every Day Hope in particular, we worked with our friends at Take 7 Productions to incorporate video and photography to bring an authentic life and face to Every Day Hope’s mission. When putting together…

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