Social Media Marketing Mistakes

October 8, 2019

Social media has become a main source of advertising for many businesses. And while it can be very lucrative and a more cost efficient way to advertise, there are many mistakes that you can make. Here are 5 mistakes you should avoid… Not having a clear strategy It is important to have a clear idea of what your goals for your business are and how you are going to achieve them. If your business is just starting on social media that’s great! However, you need to be able to sustain…


10 Tips to Help Optimize Your LinkedIn Company Page

July 30, 2019

Is your LinkedIn company page optimized for engagement? While much of the engagement on LinkedIn takes place on a personal level, don’t overlook the potential of your business’s LinkedIn page. Your company page can serve as a valuable channel to communicate and engage with your community – plus, new features for company pages are always being released, helping to make them an even more useful tool in your social media marketing arsenal. Accuracy of profile information – Add your company’s website URL, phone number, and information using the various fields…


How to Use Storytelling to Connect with Your Audience on Instagram

June 17, 2019

Storytelling has always been an integral part of digital marketing, and marketing in general – and for good reason. While the digital age has brought increased access to information, digesting it all takes time and energy. Because consumers trust online reviews more than ever, and are able to compare products or services between two brands at a single click, marketers need to convey why their brand is worthy of their attention. Storytelling in marketing is a means for brands to simplify the complex ideas that they want to convey. 1….


Why You Need a Brand Plan

April 15, 2019

Everyone cares about branding, and you should too. Before you visit a restaurant, buy a product, or a hire a service you do one thing – Google it. First impressions are everything, so why not have a great brand plan in place to wow your potential customers and clients. Your brand will matter both on and offline. What goes into a brand plan? A well-written plan will focus on organization and tactics for a successful brand. A successful brand plan starts with a vision and ideas about what the brand…