The Instagram Algorithm – What You Need to Know

June 14, 2018

Earlier this month,  details of Instagram’s newest algorithm were released. Instagram announced the algorithm would include a chronological order to users feed. This feature, along with additional settings, give users more control over the posts that they see. Here is what you need to know about how it all works: Your Instagram feed isn’t just based on who you follow, it’s also based on who and what you like. Instagram tries to personalize your feed based on your past account behavior, including how you interact with other accounts. Instagram will predict…

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Welcome to the Team, Laura!

May 29, 2018

We are excited to announce our newest Social Media + Content Strategist, Laura Schaub! Laura is a results-driven entrepreneur who loves creating content, strategizing digital marketing tactics, and managing cohesive social media accounts. She graduated from Mount Mary University with a degree in Communications emphasis in Public Relations. During her college years Laura focused her creative energy on starting her own marketing consultancy, which turned into an ever-growing business called Earnest Communication LLC. She has proven abilities in crafting thoughtful and engaging content. We love Laura’s ambition and self-motivating skills. We’re…

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Foresite Group Wins MarCom Awards

October 12, 2017

We are thrilled to announce that Foresite Group was awarded a Gold MarCom award, as well as an honorable mention, for its pro bono work on the Louie’s Last Regatta’s website! Here’s some info on MarCom: MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a…

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Case Study: The Charles E. Kubly Foundation

October 10, 2017

Last year, we updated the Charles E. Kubly Foundation website. The foundation “seeks to better the lives of those affected by depression by increasing public awareness of the disease and its devastating effects, eliminating the stigma associated with it, supporting suicide prevention programs and promoting improved access to quality mental health resources within communities,” and hosts the local Beyond the Blues event each year in the late Summer. They came to us with the following website: The most important update was to make the site responsive, but also to make…

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