AB InBev: On a Roll With PR Atrocities

March 26, 2015

Anheiser Busch has been on quite a controversial roll since their “Brewed The Hard Way” advertisement debuted at this years Super Bowl. If you aren’t familiar with the ad, or aren’t friends with a craft beer nut who was instantaneously furious after seeing the ad; Budweiser created an ad that essentially mocked craft beer drinkers and their passion for new and adventurous beers. The most ironic thing about the ad was that they made fun of craft beer drinkers who enjoy “Pumpkin Peach Ale’s”. But , just weeks before the…

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