Digital Marketing Trends for 2017

June 6, 2017

In the ever changeing world of Digital Marketing, it’s important to stay up-to-date on new trends and opportunities to expand your business’s reach and impact. According to syndacast.com, 90 percent of user engagement in media is done on a mobile device, while 69 percent of marketers are shifting towards video marketing. The average time a person will spend on a webpage is 15 seconds.      

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Why Yik Yak Failed

May 8, 2017

If you haven’t already heard, Yik Yak has officially shut down. Once valued at $400 million, creators Tyler and Brooks called it quits on April 27 and noted that some of the team will join Square, which is also based in Atlanta. The more I thought about it, the more I wondered why Yik Yak failed. It seemed to be all the rage on college campuses, providing students with a source of gossip and a platform to complain about assignments, teachers, etc., under the comfort of anonymity. So what happened?…

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