Case Study: Louie’s Last Regatta

August 29, 2017

Introduction: Louie’s Last Regatta is one of the nation’s largest fundraising regattas, with all proceeds benefitting Children’s Hospital of Wisconsin.

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Jim’s Cheese

August 10, 2017

We recently updated the branding for Jim’s Cheese, a cheese distributor in Waterloo, Wis. They came to us with the following:

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Why Yik Yak Failed

May 8, 2017

If you haven’t already heard, Yik Yak has officially shut down. Once valued at $400 million, creators Tyler and Brooks called it quits on April 27 and noted that some of the team will join Square, which is also based in Atlanta. The more I thought about it, the more I wondered why Yik Yak failed. It seemed to be all the rage on college campuses, providing students with a source of gossip and a platform to complain about assignments, teachers, etc., under the comfort of anonymity. So what happened?…

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Is Your Contact Page Hurting You?

September 11, 2015

Don’t panic and take down your Contact Page. In fact, your Contact Page is great weapon in your arsenal to generate leads, start conversations and gain customers. However, there are a few elements to your Contact Page that can either help you or hurt you. Messaging To tip my hat to the cliché gods: Content Is King. It’s a profusely overused, misused and unoriginal statement, but it’s the truth. The content on your Contact Page is your main attraction, so it better be working for you. Simply stating, “Contact Us”…

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