Case Study: Louie’s Last Regatta

August 29, 2017

Introduction: Louie’s Last Regatta is one of the nation’s largest fundraising regattas, with all proceeds benefitting Children’s Hospital of Wisconsin.

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Jim’s Cheese

August 10, 2017

We recently updated the branding for Jim’s Cheese, a cheese distributor in Waterloo, Wis. They came to us with the following:

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Why Yik Yak Failed

May 8, 2017

If you haven’t already heard, Yik Yak has officially shut down. Once valued at $400 million, creators Tyler and Brooks called it quits on April 27 and noted that some of the team will join Square, which is also based in Atlanta. The more I thought about it, the more I wondered why Yik Yak failed. It seemed to be all the rage on college campuses, providing students with a source of gossip and a platform to complain about assignments, teachers, etc., under the comfort of anonymity. So what happened?…

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5 Phrases You’ve Probably Been Saying Incorrectly

March 23, 2016

After reading these five phrases that you are most likely saying and/or spelling incorrectly, you will absolutely catch yourself the next time you misuse it. It’s inevitable, some of these phrases sound better when you say them wrong or they look better when you spell them wrong. But, if you’re a content specialist, a social media manager, an ad copywriter, or hold any position of grammatical significance, you’re going to need to use these and spell these phrases correctly. I’ll give you the right spelling, but I’ll also explain why….

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