4 Social Media Misconceptions that Could Affect Your Company

August 15, 2018

It’s all happened to us… we make a post on social media only to find that it received 2 likes and reached only 10 people. Yikes – we immediately go for that “delete” button. It’s okay, though, practice makes perfect. Developing an engaging social media strategy takes time. Here are some misconceptions of social media that could be hurting your company’s engagement online: Overvaluing vanity metrics There have been many studies done that prove dopamine is released any time we receive a like or share on social media. Don’t let…

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The Instagram Algorithm – What You Need to Know

June 14, 2018

Earlier this month,  details of Instagram’s newest algorithm were released. Instagram announced the algorithm would include a chronological order to users feed. This feature, along with additional settings, give users more control over the posts that they see. Here is what you need to know about how it all works: Your Instagram feed isn’t just based on who you follow, it’s also based on who and what you like. Instagram tries to personalize your feed based on your past account behavior, including how you interact with other accounts. Instagram will predict…

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2018 Social Media Tips

May 9, 2018

Social Media is a popular and effective tool for businesses both large and small. Who wouldn’t want to reach thousands or even millions of people for free? If you don’t have any social accounts set up for your business, I suggest you strongly consider it. Setting up a Facebook page is a great way to start. And remember you don’t have to be on every social channel – focus on quality, not quantity. Here are some great social media tips you can follow for success! Stay Active & Consistent With…

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