4 Social Media Misconceptions that Could Affect Your Company

August 15, 2018

It’s all happened to us… we make a post on social media only to find that it received 2 likes and reached only 10 people. Yikes – we immediately go for that “delete” button. It’s okay, though, practice makes perfect. Developing an engaging social media strategy takes time. Here are some misconceptions of social media that could be hurting your company’s engagement online: Overvaluing vanity metrics There have been many studies done that prove dopamine is released any time we receive a like or share on social media. Don’t let…

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Welcome to the Team, Laura!

May 29, 2018

We are excited to announce our newest Social Media + Content Strategist, Laura Schaub! Laura is a results-driven entrepreneur who loves creating content, strategizing digital marketing tactics, and managing cohesive social media accounts. She graduated from Mount Mary University with a degree in Communications emphasis in Public Relations. During her college years Laura focused her creative energy on starting her own marketing consultancy, which turned into an ever-growing business called Earnest Communication LLC. She has proven abilities in crafting thoughtful and engaging content. We love Laura’s ambition and self-motivating skills. We’re…

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2018 Social Media Tips

May 9, 2018

Social Media is a popular and effective tool for businesses both large and small. Who wouldn’t want to reach thousands or even millions of people for free? If you don’t have any social accounts set up for your business, I suggest you strongly consider it. Setting up a Facebook page is a great way to start. And remember you don’t have to be on every social channel – focus on quality, not quantity. Here are some great social media tips you can follow for success! Stay Active & Consistent With…

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Case Study: Louie’s Last Regatta

August 29, 2017

Introduction: Louie’s Last Regatta is one of the nation’s largest fundraising regattas, with all proceeds benefitting Children’s Hospital of Wisconsin.

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