Why Vine Failed

November 16, 2016

Vine, a video sharing social service in which users share 6-second videos, announced it was shutting down in the upcoming months. After being launched in 2012, Twitter acquired the mobile app for $30 million and it quickly became the most-downloaded free app by 2013. So what went wrong? When Vine debuted, it was a trailblazer in video content as other platforms were still picture-based. There was strong interest among consumers and advertisers because the ability to share video content was largely an untapped market at the time. Then Vine’s biggest…

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3 Snapchat Breakthroughs for Brands and Businesses

June 20, 2016

In 2011 the social media app launched with many people calling it a passing fad. Over the past few years though, Snapchat has become a platform where businesses can push out live content to their 150 million+ users. And while Snapchat is not for every company, it has the opportunity to give followers an inside look into their operation. The following are 3 Snapchat breakthroughs for brands. Provide Exclusive Content Snapchat allows businesses to feed videos and images that their followers are unable to get anywhere else. For that reason,…

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4 Local Milwaukee Social Media Accounts You Have To Follow

October 27, 2015

Milwaukee is chock full (as opposed to chalk-full) of fantastic eateries, glamorous shopping boutiques, and established businesses. We’re proud of our brewing roots, our little-big city attitude and cheese. Always cheese. Even though all those aspects of Milwaukee are remarkable, it’s time for a new aspect of Milwaukee to shine in their fifteen minutes of fame. I’m talking Milwaukee Social Media. There are the Matt Bellassai’s (BuzzFeed Matt) of the Internet world, but it’s time Milwaukee gets a chance at the limelight. This list of four Milwaukee social media accounts…

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