What is SEO?

July 13, 2018

SEO stands for Search Engine Optimization. Simply put, SEO helps to bring traffic from search results to your website and ultimately gain revenue for your business. You may be asking, do I really need SEO? Should I care? Well, search engines are the primary way of users getting to or finding your website. Google, Bing, Yahoo! – most web traffic is driven by these search engines. Basically, there are a lot of people searching for things and that can be a very powerful, strategic tool for your business. SEO is unique because it will help bring a targeted audience to your website.

First thing’s first, have a good strategy because search engine algorithms are very complex on how they rank websites. Your SEO strategy should include keywords. Keywords are phrases that users type into a search engine. You want these words to be high-quality and relevant, so do your research!

Find out which words and phrases have high/low search volumes and don’t forget to take into consideration your competition. Remember, SEO helps to bring targeted users to your website. Put yourself in your audience’s shoes. If you were a customer searching for services your business provides, what would you search? What would you be interested in? What problems would you have?

Here’s a tip – there are tools to help you identify the best phrases to use for you and your brand. A great one to start with is keyword planner from Google AdWords.

Additionally, there are other factors that go into Google’s algorithm such as how friendly your site is, how easy your site is to navigate, how well people engage with your site, and more. Just like any algorithm, it constantly changes and always is working to improve.

Here are some takeaways you should remember to help improve your SEO:

Content – search engines are looking for relevant content including the text on your website, how it looks, and your titles.

Website User Experience – Is your site easy to navigate? Does it perform properly? Does it look safe?

Keywords – What phrases are relevant to you and your business? Is there consistency? What are your competitors doing?

Know Your Business – What are you goals? How do you want to drive people to your site? How can you create conversions?

Now that you know the basics of SEO try to learn more, dive deeper and give yourself an advantage. Search Engine Optimization will help your business to maximize and fulfill opportunities.

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Laura Schaub
Content and Social Media Strategist. Small business owner, dog mom, and coffee lover.