10 Ways An Agency Can Help Your Business

An agency can play a critical role in the development of your business. Using one gets you connected to experts that will help your business, while saving you time and money. Here are 10 reasons why you should hire an agency. 


A well designed brand is essential to a successful business. An agency will use their experienced marketing skills to develop your company’s guidelines, personality and tone, creative development, brand differentiators, and more. Having a strong brand identity contributes to creating a company that people trust and are loyal to. 


Search Engine Optimization or ‘SEO’ is crucial to a business in today’s digital centric world. It is the process of increasing your businesses website traffic from free, organic, editorial, or natural search results. Over 90% of online experiences begin with a search engine, so it is vital for your business to be easily found on Google or other search engines in order to reach your desired audiences. An agency can help gather analytics and offer SEO solutions through keyword research, site architecture optimization and creative content creation. 


Who wants a cookie cutter website design anymore? Customers are looking for eye-catching, easy to use websites that meet their needs and answer any questions they may have. An agency can use their skills and expertise in the latest web technology to create a site that is aesthetic and professional. They will also make sure your site is user friendly and meets the performance needs of your customers. 


The world currently revolves around social media sites, and having an effective brand presence means having an online presence. Social media may seem manageable, but having your business stand out in a sea of other businesses takes time and effort. From helping you find your audience, determining what platforms to use, content calendars, to strategy, an agency can help develop a plan that works for your specific business. 


Advertising campaigns significantly increase your brand exposure to your desired audience. Having a successful campaign directly impacts your businesses sales and revenue. An agency can create a tailored campaign that will meet your business goals by determining the position, media channels, and communication process that will be most successful for your business. 


Having an e-commerce store expands your reach as it allows you to promote and sell products online. It is available for your customers all day, everyday allowing a more flexible experience for them. An agency can use a mix of creative, technology, and marketing skills to get your products online and in front of the right people. 


Content development takes a lot of time, and is often hard to maintain as a business owner. Outsourcing to an agency that is dedicated to creating blog posts, social media content, infographics, e-books and more can be extremely useful for a business who may want to use their time elsewhere. Although this stuff seems tedious, it is crucial in building trust and connecting with your audience. 


Digital marketing connects a business with customers online. There are a variety of platforms online that help you reach your audience. Whether that be PPC, SEO, social media marketing, or web design, your online presence matters. Agencies can create strategies that will specifically lead to more sales, drive traffic to your website, or increase your revenue. They know the latest trends and are industry professionals who know what they are doing. 


Although we do live in a digital centric world, print marketing is still vital as it connects your brand across all marketing channels. An agency can create cohesive collateral like business cards, brochures, and banners that is well designed and helps get your company’s products or services into your customer’ hands. Don’t underestimate the power of establishing a memorable image of your brand through physical designs. 


Data analytics are essential In order for your business to optimize efficiency, financial performance, productivity, revenue and more. Having an agency conduct your analytics helps reduce risk by knowing the right decisions to make on data such as customer preferences, trends, and so on. Not only can they gather data and intel, but interpret it into useful steps for your business to take. 


In short, utilizing an agency means having dedicated individuals that will use their expertise to help your business grow. Having a group of web developers, designers, account managers, and copywriters working together to create a successful business for you will allow you more time to work on what you do best!

By: Jada Wald