How To Stop Referral Spam in Google Analytics

If you’re an SEO specialist, you most likely have this problem taken care of. However, if you’re a small business owner and you’re running your website on your own and don’t know what referral spam is, you’re going to want to give this a read.

In the simplest definition as possible, referral spam is spam that is isolated to Google Analytics and it is falsely inflating your referral analytics. It’s telling your Google Analytics that hundreds of people are landing on your website via The problem? No human is actually landing on your website, your bounce rate may sky rocket and your overall all ranking can plummet.

We rely on Google Analytics to give us trusted information so we can make informed decisions about SEO and SEM initiatives. Lets fix this and get your Google Analytics back on track.

We’re going to create an Exclude Filter in your Google Analytics so from here on out, Google Analytics does not take any of the referral spam into consideration.

To create an Exclude Filter, follow these simple steps:

1. Log into your Google Analytics page and go to the Admin (top) tab.

2. Under the View Column (right) select: Filters

3. Select: New Filter (red button)

4. Type “Referral Spam”, or something along those lines, as a name for the Filter.

5. Select Filter Type: Custom. In Filter Field, navigate and select: Campaign Source. In the Filter Pattern text box, copy and paste the following phrase:|

After you set everything click: Save

Now to recap and explain further, this is not going to rid your Google Analytics of all the previous data. This is creating a filter, so from here on out Google Analytics no longer tracks, or “filters out”, all referrals from, giving you more accurate data on your website’s referral performance.

Goodbye spam!