Marketing Help for Small Businesses Navigating through COVID-19.

Recommendations and resources for guiding your business through unforeseen circumstances.

Everyone’s affected by the COVID-19 pandemic, but we know that many small businesses are feeling particularly vulnerable right now.

Whether you’re a brick-and-mortar retailer that’s temporarily closed your doors or an online business that’s experiencing a spike you weren’t anticipating, we’re here to help you identify the best next step for your business.

Stay connected

If you find yourself in need of inspiration and encouragement, don’t hesitate to reach out (virtually) to your community of fellow entrepreneurs. We’re all in this together, so try to set aside some time to share a few stories, trade information about what’s working well, and build a stronger sense of camaraderie with your peers.

It’s also important to stay connected to your customers and supporters, too. Here are a few ways you can do it.

Be resourceful

There are a variety of ways businesses can respond to the current COVID-19 pandemic, but our suggestion is to be pragmatic and resourceful. For your business, this means being cognizant and considerate of the real impact on your customers. Consider your relevance to the situation; don’t try to force-fit your brand into places where it doesn’t belong. Reach out to your audience (by creating a survey, for example) to find out what they need—and what you can do to help.

For example, when Old Fourth Distillery in Atlanta saw that there was a desperate need for hand sanitizer throughout the local community, they realized they were in a unique position to help. So, they made the decision to temporarily shift away from spirits to focus on producing hand sanitizer for first responders and emergency workers.

If people can’t come to your business in-person, think about creative ways you can bring your business to them. For example, if you’re a restaurant or coffee shop owner who’s not able to serve customers right now, maybe you can create a series of online classes to teach people how to prepare some of their favorite dishes or drinks at home. Or, if you operate a gym or yoga studio, perhaps you can offer live streamed sessions that members can attend online.

Steps you can take today

Even if you’re not able to operate your business as normal right now, there are still things you can do to help navigate all of the uncertainty and set yourself up for success in the long-term.

Alternatively, maybe your business has experienced a dramatic (and unexpected) increase in online traffic and sales as a result of recent events. For you, it’s about being strategic in your response and understanding how you can continue to meet the needs of your customers.

Plan, prep, and publish

With so many folks confined to their homes right now, many people are spending more time online. Focus on creating meaningful content that resonates with your audience. Be sure to consider the context and timing, however; not every message is appropriate for every channel.

Here are a few examples of the types of content you could create.

If you find that these (or any other content opportunities you’ve discovered) resonate with your audience, consider adding them to your long-term marketing plans. Any strategies you put into place now will only make your business stronger on the other side.

This information is from MailChimp article titled: “Marketing Help for Small Businesses Navigating COVID‑19”