10 Tips to Help Optimize Your LinkedIn Company Page

July 30, 2019

Is your LinkedIn company page optimized for engagement?

While much of the engagement on LinkedIn takes place on a personal level, don’t overlook the potential of your business’s LinkedIn page.

Your company page can serve as a valuable channel to communicate and engage with your community – plus, new features for company pages are always being released, helping to make them an even more useful tool in your social media marketing arsenal.

  1. Accuracy of profile information – Add your company’s website URL, phone number, and information using the various fields available.
  2. Personalize Page URL – This can be a great way to spruce up your LinkedIn presence. Making the change is easy and just takes a few clicks.
  3. Serve up some specialties to fee LinkedIn’s algorithm – The specialties you list on your LinkedIn page are also searchable, so use the specialties section to add thekeywords that will help LinkedIn direct the right traffic to your page.
  4. Update Images – It’s your place, make it your own. Customize your company page by adding a quality image of your logo, and a distinctive banner or cover photo.
  5. Have a great headline – For both personal and company profile pages, your headline needs to grab readers’ attention, and make them want to stick around.
  6. Optimize your page content – Create both an overview and accompanying page content which tells your business’s story in a compelling way – paying particular attention to the first few lines of your company’s overview as this is the content that will be visible to users across devices.
  7. Appeal to market segments with showcase pages – Once you have a company page, you can also create Showcase Pages which highlight different aspects of your brand or company culture.
  8. Give your favorite groups a spotlight – LinkedIn groups are another engagement tool available to companies and individuals on the platform.
  9. Engage by joining communities – Each business can choose up to three communities by selecting the relevant hashtags.
  10. Be on the lookout for new features – As noted, LinkedIn is always adding features and has been doing so at a faster pace than ever in the past few months.

To read the full article click here. 

Laura Schaub
Content and Social Media Strategist. Small business owner, dog mom, and coffee lover.