How to Craft Responsive Email Campaigns

November 13, 2018

The new year is just around the corner. What better way to start fresh in 2019 than with revamped emails? Do you want to create better-looking email but don’t know how? We’re here to teach you how. Take a look at these tips from Social Media Today to create your most successful marketing email yet.

The key points you want to focus on are:

  • Subject Line
  • Quality Images
  • Text
  • CTA (Call To Action)
  • Mobile Responsive

Let’s break these down a bit…

Subject Line
This is the most important part. Your subject line is what will grab your subscribers attention and make them open the email. Make sure that the chosen subject line is catchy and engaging – but be careful not to make it seem like clickbait.

Quality Images
No one likes blurry or pixelated images. Make sure that you’re using high quality visual content. This even applies to your logo file that should be placed near the header of your email.

Text
Are you thinking about the flow of your email? Is it easy or hard to read? Use various font sizes and thicknesses to create a nice range. This will allow for the eye to read any information with ease.

CTA (Call To Action)
Your emails should have a CTA to ensure engagement and interaction from your subscribers. Is your call to action clear and easy to understand? Some great examples CTA’s are:

  • Learn More
  • Read On
  • Sign Up
  • Get started
  • Claim Your Free Trial
  • Download Here

Mobile Responsive
Are you emails mobile friendly?  Majority of your users will be opening your emails via mobile device.

To read the full article and infographic click here. 

Laura Schaub
Content and Social Media Strategist. Small business owner, dog mom, and coffee lover.