Social media has become a main source of advertising for many businesses. And while it can be very lucrative and a more cost efficient way to advertise, there are many mistakes that you can make. Here are 5 mistakes you should avoid…
Not having a clear strategy
It is important to have a clear idea of what your goals for your business are and how you are going to achieve them. If your business is just starting on social media that’s great! However, you need to be able to sustain the content. Setting measurable and attainable goals is crucial to having an effective social media strategy.
Not setting aside time
Having strong goals and a set marketing plan for your business is great! However, it can be easy to let it be tossed to the side and not become a major priority. After establishing your goals, audience, and tactics, make sure you’re giving yourself and your team the time to execute this plan.
Promoting yourself too much
Although social media is a great way to promote your business, you don’t want to overwhelm your audience with too many advertisements. According to surveymonkey.com, nearly 3 out of 4 social media users believe that there’s too many ads popping up on their social media feeds. Instead of every post having graphics and promoting a sale, mix it up and sprinkle in some content that isn’t “in your face” advertising.
Not tracking your analytics
Using social media and not using the built in analytics to measure your performance is a huge mistake. You can get a major insight to your audience by knowing their ages, locations, activity patterns, and their other interests. Overall, using the built in analytics on social media platforms allows you to know what is working and what isn’t and allows you to make the proper adjustments to maximize the capabilities of your future campaigns.
Posting low quality content
Don’t post something just because you feel pressured to stick to your set schedule. While consistent posting does keep your business relevant in your audience’s timeline, your audience also wants to see quality content. Don’t compromise your quality by focusing too much and quantity.