Why You Need a Brand Plan

April 15, 2019

Everyone cares about branding, and you should too. Before you visit a restaurant, buy a product, or a hire a service you do one thing – Google it. First impressions are everything, so why not have a great brand plan in place to wow your potential customers and clients. Your brand will matter both on and offline.

What goes into a brand plan? A well-written plan will focus on organization and tactics for a successful brand. A successful brand plan starts with a vision and ideas about what the brand will represent or symbolize. Next are goals, things you want the brand to achieve, followed by strategies that provide a road map on how to get there. A successful brand plan must identify consumer targets, the demographic a business needs to support its brand.

Most importantly, branding is about emotions and how your customers and clients feel about you and your products.

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Laura Schaub
Content and Social Media Strategist. Small business owner, dog mom, and coffee lover.