CragDog is a custom canine equipment manufacturer based in Duluth, Minnesota. They recycle climbing gear to make quality collars, leashes and harnesses for the dog community while giving back to the climbing community. CragDog contributes 30% of sales proceeds to local and national climbing advocacy organizations. Foresite was honored to take on the branding and website design for CragDog, shaping their identity and online presence to match their unique mission and vision.
The Cragdog logo uses taught rope to lay out the iconic dog figure used in the logo. The color palette and font of the corporate id make the digital material pop.
The key component to CragDog's shop and mission was the aspect of donating 30% of proceeds to climbing advocacy organizations. Foresite created a simple-to-use system during checkout where users can select their preferred donation organization.