In October 2027, Tim Kent will set sail in the Global Solo Challenge, a non-stop race around the world beginning and ending in Vigo, Spain. The journey will take more than four and a half months at sea.
We created a website for Kent Racing that gives Tim a place to share his preparation, experience, and journey leading up to the race.
Before even thinking about the website design, Kent Racing needed a branding refresh. We gave the existing logo a simple update, creating a bolder, more modern look.
From there, we built out the color palette. We wanted the colors to feel bold and work well together, while giving Kent Racing a strong, recognizable look.
Preparing for a solo sailing race means being ready for just about anything. From navigation and weather forecasting to preventative maintenance and emergency repairs, Tim's training covers the skills he'll need while underway.
The site makes it easy to follow his training schedule and see how he's preparing for the conditions he'll face at sea.
Taking on a challenge of this scale requires a lot of preparation and support. The website gives visitors an easy way to contribute to Kent Racing and help Tim on his journey toward the starting line.
