Woodway and its parent company Bowers Forest Products manufacture outdoor building products for the home. A long-time client, Woodway, Beaver Creek, OR., has tasked us with many projects over the years. From an annual 20-page catalog and supporting collateral to an intricate products website. Unifying the brand allowed us to cross varied media with a consistent look and feel for the client.
Collateral is a great marketing tool, but in order to grab more eyeballs, a product website is almost mandatory. This family-owned timber-based company has a national clientele. Woodway knows how to reach and serve folks looking for superior building products.
Woodway wanted the website to POP! They wanted the best look and perspective of their products as they were meant to be used. The gallery is a great idea generator.